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A good strategy makes all the difference.

And it doesn’t need to be complicated!

 

The 4-Page Strategy – Consulting Journey. Coming Soon.

Check it out!

The 4-page Strategy – There is power in simplicity!

A strategy is not a plan.  But a good strategy enables a good plan.

Erik Anderson

Erik Anderson

Business leader, product designer, consultant on tech strategies and innovation

Traditional consultancy-driven strategy processes are too heavy, too slow, and often don’t even produce a strategy. Instead they produce a lot of paper followed by a boring update to last year’s plan. Calling such a process ‘strategic planning’ just makes the confusion worse.

Erik Anderson threw out the consultants and developed the simplified 4-page strategy to help his own business strategy and product portfolio teams simplify their process and focus on what really matters. The result is a strategy process that involves the whole team, is robust to change, and enables delegation of decision making at every level.

Your 4-page strategy gets put on the wall, not on the shelf.

The 4-Page Strategy

  1. Introduction
    • Keeping strategy simple
    • How will a good strategy help you?
    • How will you know your strategy is good?
    • Benefits of the 4-page format
  2. Individual work
    • Core Assumptions
    • Strategic Intent
    • Key Strategies
    • Key Actions
  3. Teamwork 1
    • Core Assumptions
    • Strategic Intent
    • Key Strategies
    • Key Actions
  4. Teamwork 2
    • Cross-check and stress test
    • Being honest about uncertainty
    • Is your strategy robust?
    • Does your strategy empower delegation at every level
  5. Putting your strategy to work
    • Finalize, publish, and share
    • Dealing with changes and surprises over time
    • From strategy to project planning
    • A good strategy makes planning straightforward
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Focus on your Strategy work! The tool keeps your notes.

  1. Simple online format: access any time. Involve your team. Keeps all records for you.
  2. Better teamwork, online or face-to-face: individual input prior to group discussions.
  3. Mistakes to avoid: tips and guidance keep everyone educated on the go.
  4. Adopt over time: easy to update any time.
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