Digital Transformation (DX) Strategy
The path to thrive in constant digital change
A framework built for established businesses ready to transform
Digital transformation is today’s path to secure your future
For traditional companies, this is where the opportunities for growth and advantage live


70% of digital transformation efforts fail. But the real story is the 30% that succeed — and why.
This framework builds on research into the fundamental business areas that must be addressed and helps traditional organizations manage digital transformation as a continuous process.
(Sources: BCG 2020, McKinsey 2019, Rogers David L. 2023)
Svante Pahlman
CEO, Certified Management Consultant, PgD Digital Business
Transformation is more than adopting shiny tech
For established companies, digital transformation is a demanding task. Seeing what it is not helps build the commitment to embrace the transformation.
DX Strategy — a framework for succeeding with transformation
Grounded in research, supported by proven tools, designed to help established companies manage continuous digital transformation
The outcomes of DX Strategy

Create a shared digital vision
why it is important
Because you need to inspire and motivate the whole organization for a continuous transformation journey.

Choose strategic projects
why it is important
Because your transformation must be grounded in business needs and opportunities, and ensure capability to deliver value in the future.

Experiment and validate
why it is important
Because testing assumptions early and cheaply helps you learn, find real solutions, and scale — or stop in time.

Set up new governance
why it is important
Because digital projects across the organization require new ways to manage, structure, and provide resources.

Build capabilities and culture
why it is important
Because technology, talent, and mindsets must continually evolve to succeed in digital transformation.

These areas matter for every transformation — but how they take shape is unique to your company. Let’s explore what that could look like for you.

What we bring to the table
Always business first
We help you start from strategy and business needs, not tech hype.
Research-backed method
Our approach is research-backed, combining David Rogers’ DX Roadmap with structured, practical tools.
Experience across scales
From small business to global, we know the challenges traditional companies face — and we bring the perspective of a startup and tech expertise to match them.
Your digital transformation journey can start here
Every step forward begins with a conversation
Reach Us
Storgårdsgatan 2,
21600, Pargas, Finland
+358 44 2910135
info@digitablue.com