Digital Transformation (DX) Strategy

The path to thrive in constant digital change

A framework built for established businesses ready to transform

Digital transformation is today’s path to secure your future

For traditional companies, this is where the opportunities for growth and advantage live

70% of digital transformation efforts fail.  But the real story is the 30% that succeed — and why.

This framework builds on research into the fundamental business areas that must be addressed and helps traditional organizations manage digital transformation as a continuous process.

Svante Pahlman

CEO, Certified Management Consultant, PgD Digital Business

Transformation is more than adopting shiny tech

For established companies, digital transformation is a demanding task. Seeing what it is not helps build the commitment to embrace the transformation.

DX is not a list of tech projects

Technology is part of DX, but the starting point is always your business, your customers, your unique opportunities for future growth.

DX is not the same as building a new company

You have to change an established organization already in motion — overcoming inertia while building on strengths.

DX is not only about cost-cutting

Optimizing operations is important, but true DX goes further. It positions your business to capture tomorrow’s opportunities, not just improve today’s efficiency.

DX is not a project with an end date

Transformation isn’t something with a start and finish. Digital change is continuous and must become an ongoing capability in your business.

DX Strategy — a framework for succeeding with transformation

Grounded in research, supported by proven tools, designed to help established companies manage continuous digital transformation

The outcomes of DX Strategy

Create a shared digital vision

why it is important

Because you need to inspire and motivate the whole organization for a continuous transformation journey.

Choose strategic projects

why it is important

Because your transformation must be grounded in business needs and opportunities, and ensure capability to deliver value in the future.

Experiment and validate

why it is important

Because testing assumptions early and cheaply helps you learn, find real solutions, and scale — or stop in time.

Set up new governance

why it is important

Because digital projects across the organization require new ways to manage, structure, and provide resources.

Build capabilities and culture

why it is important

Because technology, talent, and mindsets must continually evolve to succeed in digital transformation.

These areas matter for every transformation — but how they take shape is unique to your company. Let’s explore what that could look like for you.

What we bring to the table

Always business first

We help you start from strategy and business needs, not tech hype. 

Research-backed method

Our approach is research-backed, combining David Rogers’ DX Roadmap with structured, practical tools.

Experience across scales

From small business to global, we know the challenges traditional companies face — and we bring the perspective of a startup and tech expertise to match them. 

Your digital transformation journey can start here

Every step forward begins with a conversation

Let’s explore your opportunities together

Reach Us

Storgårdsgatan 2,
21600, Pargas, Finland

+358 44 2910135

info@digitablue.com

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