Are you ready?

Are you ready for digital transformation?

Even extremely successful companies built in pre-digital age struggle to adapt their strategic thinking in order to thrive and grow in the digital age. This self-assessment tool is designed to assess the readiness of your own business or organization for digital transformation.

For each pair of statements, reflect on the current state of your own business. Choose a number, on a scale from 1 to 7, that reflects where your stands in relation to the two statements:

1 indicates fully aligned with the left, 7 fully aligned with the right.

 

 

Strategic Thinking

The first group of questions are designed to measure the degree to which your organization has adopted its strategic thinking to the digital reality.

Sales

We are fcused on selling to and interacting with customers throughthe ususl channels.

4

We are focused on our customers' changing digital habits and path to purchase.


 

Marketing

We use marketing to target, reach, and persuade customers.

4

We use marketing to attract, engage, inspire, and collaborate with customers.


 

Brand & Reputation

Our brand and reputation are what we communicate to our customers.

4

Our customers’ advocacy is the biggest influence on our brand and reputation.


 

Rivals

Our sole competitive focus is beating our rivals.

4

We are open to cooperating with our rivals and to competing with our partners.


 

Value Creation

We look to create value exclusively through our own products.

4

We look to create value platforms and external networks.


 

Competition

We are focused primarily on own industry and on direct competitors.

4

We view our competition as broader than our industry.


 

Data Strategy

Our data strategy is focused on how to create, store, and manage our data.

4

Our data strategy is focused on how to turn our data into value.


 

Data Management

We use our data to manage day-to -day operations.

4

We manage our data as a strategic asset we build over time.


 

Data Sharing

Our data stays in the division or business unit where it is generated.

4

Our data is organized to be accessible by all divisions of the company.


 

Decision Making

We make decisions by analysis, debate, and seniority.

4

We make decisions through experiments and testing wherever possible.


 

Innovation

Our innovation projects always go over time or over budget.

4

We innovate in rapid cycles, using prototypes to learn quickly.


 

Failure

We try to avoid failure in new ventures at all costs.

4

We accept failure in new ventures but look to reduce costs and increase learning.


 

Value Proposition

Our value proposition is defined by our products and our industry.

4

Our value proposition is defined by changing customer needs.


 

New Technologies

We assess new technologies by how they will impact our current business.

4

We assess new technologies by how they could create new value for our customers.


 

Adoption

We are focused on executing and optimizing our current business model.

4

We aim to adopt early to stay ahead of curve of change.  


 

 

 

Organizational Agility

The second group of questions relates to organizational agility. These questions are designed to measure your organizations’ ability to put into practice new strategic principles and successfully drive change in your business.

 

IT investments

Our IT investments are seen as operational.

4

Our IT investments are seen as strategic.


 

Resources

It is hard to allocate resources away from existing line of business.

4

We are able to invest in new ventures even if they compete with our current business.


 

Metrics

Our key performance metrics relate only to sustaining our existing business.

4

Our business metrics adapt to suit changes in strategy the maturity of a line of business.


 

Rewarding

Managers are accountable and rewarded for immediate results on past objectives.

4

Managers are accountable and rewarded for long-term goals and new strategies.


 

New Ideas

We have difficulty developing new ventures far from our existing business.

4

We are able to seed and develop new ideas that are unusual for our business.


 

Communicating Best Practices

 

The sharing of best practices across our organization is slow and inconsistent.

4

We are skilled at taking successful new ideas and integrate them across the organization.


 

Priorities

Our first priority is maximizing shareholder return.

4

Our first priority is creating value for customers.

ObjectiveYouAverage
IT investments43.9
Resources44.0
Metrics44.3
Revarding44.4
New Ideas44.1
Communicating Best Practices44.0
Priorities44.1

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