by Thomas Westerholm | Jan 3, 2025 | Featured blogpost, Marketing
Word-of-mouth (WoM) marketing, the act of customers sharing their experiences with a product, service, or brand, is a powerful force. Whether positive or negative, these personal recommendations carry significant weight. Think about telling a friend about a fantastic...
by Svitlana Pahlman | Jul 25, 2024 | Featured blogpost, Future, Strategy
Why is Future Readiness Important? The future holds numerous opportunities and challenges driven by macro trends such as technological innovation, economic shifts, and societal changes. Monitoring and understanding these trends and their potential impact on your...
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