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Shaping Word-of-Mouth Through Customer Experience

 Word-of-mouth (WoM) marketing, the act of customers sharing their experiences with a product, service, or brand, is a powerful force. Whether...

Strategy

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Marketing

Collaboration

Ecosystems

Why join (and stay in) an innovation ecosystem? 

Why join (and stay in) an innovation ecosystem? 

Companies join innovation ecosystems to enhance competitiveness, efficiency, and innovation. Discover the key motivators—including strategic alignment, access to resources, developmental opportunities, financial support, and boosting position and reputation—and understand why joining an innovation ecosystem can be a strategic advantage for your company.

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