Our Story

Our Vision Is

Expertise that everyone can use

We believe the future of consulting is hands-on, affordable, and team-driven — and it starts with guided tools built for real decisions.

Where it all started — and why it’s different

We didn’t set out to replace consulting. We set out to rethink it — combining the depth of expert advice with the speed and reach of modern tools.

DigitaBlue began with a simple question: 
Why is expert business advice still locked behind high costs, slow projects, and one-size-fits-all consulting? 

After years in strategy and tech, we kept seeing the same thing — companies struggling with real challenges, while the knowledge to solve them often already existed inside the team. What was missing wasn’t insight. It was structure. 

All started with a simple question: why can’t expert advice scale? I couldn’t let it go — so we built a way to make it happen.

Svante Pahlman

Co-Founder & CEO

Instead of another consulting firm, we set out to build something different: 
A platform that helps experts turn their methods into guided tools — so any team, in any business, can solve real problems without waiting for outside help. 

I’ve seen how frustrating it is to apply good advice in real life. That’s why I love tools that turn knowledge into action — fast.

Sveta Pahlman

Co-Founder & Board Member

We believe expertise shouldn’t be reserved for the few. It should be something everyone can use — affordably, confidently, and on their own terms.

With decades in strategy and ops, I knew the problem wasn’t ideas — it was structure. That’s what makes this work.

Thomas Westerholm

Co-Founder & CEO

Turning vision into action - Our mission is

To build the platform that helps experts turn their methods into guided tools — so teams can solve real challenges, and experts can grow their reach.

Curious to hear more?

This conversation wasn’t recorded — it was generated.
Our podcast is created by AI, trained on public information about DigitaBlue. It’s an experiment in openness, storytelling, and exploring what our platform is really about.